Swatch was a relevant brand for older generations but is no longer relevant for younger millennials. Many believe it lost relevancy when they opted not to launch a smartwatch version. On the contrary, it led them to consolidate as a luxury mechanical watch brand.
We think a strategic move for Swatch would be to go beyond digital and get into the NFT market with blockchain technology and the metaverse.
By purchasing a Swatch, you will not only own a timeless piece of Swiss art and craftsmanship, but you will also acquire ownership and commercial use rights to your NFT.
Art Director: Sebastian Gonzalez / Paolo Tolentino
Copywriter: Ana Arias