Let the music join you
Bogota is home to Rock al Parque, the largest free outdoor rock festival in Latin America. A wide variety of people from different nationalities and social and economic backgrounds get together, making music the ultimate bond among attendees. It serves as a social hub for comradery, brotherhood, and belonging.
The campaign’s main message is connection: with others, their imagination, and their emotions. It also aims to break down divisions of different kinds among concertgoers.
Client: Rock al Parque
Art Director & Copywriter: Sebastian Gonzalez