Plantarium is a store that combines slow fashion brands dedicated to ethical and sustainable practices as an alternative to fast fashion companies.
During the opening weekend, people would get a new piece of Plantarium’s brand clothing in exchange for at least one used item (in good condition). However, if people do not achieve the set goal (in number or tons of clothes), sections of the store would be emptied and will not offer any more clothes. Instead, people will find giant projections of real global warming consequences.
Hopefully, people will give more than their minimum effort.