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Gold is
timeless
Gold is the most precious metal and usually holds personal meaning. Like memories, sometimes we carry them, but others we leave them forgotten.
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With Montblanc in mind, we wanted to approach the circular process of moulding gold into something useful like a unique fountain pen. This way, a piece of jewelry that might have been stored and unused could become an exclusive piece of craftsmanship with a renewed purpose: to tell new stories.
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Client: Montblanc
Art Director: Sebastian Gonzalez
Copywriter: Ana Arias
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