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Gold is

Gold is the most precious metal and usually holds personal meaning. Like memories, sometimes we carry them, but others we leave them forgotten.

With Montblanc in mind, we wanted to approach the circular process of moulding gold into something useful like a unique fountain pen. This way, a piece of jewelry that might have been stored and unused could become an exclusive piece of craftsmanship with a renewed purpose: to tell new stories.

Client: Montblanc

Art Director: Sebastian Gonzalez

Copywriter: Ana Arias

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